Case Study – The Old Cop Shop, Melbourne

The Old Cop Shop required a WiFi solution capable of meeting the rising demand for safe and secure internet access, particularly for their diverse customer base with multiple devices.

The Old Cop Shop is an iconic, historic building that has been transformed into a stylish Eatery and Beer Garden. Vacant for more than ten years, the Cop Shop first opened in 1929. Much attention to detail can be seen throughout to honour its former history and those who served the community in the Coburg area of Melbourne.

The building is significant to many people in the local city of Moreland with substantial local history and relevance to the community.  With many nostalgic touches, the interior is modern and the vibe is upbeat. A great meeting place, The Old Cop Shop brings a welcoming experience for friends and family.

WiFi Solution for our Restaurant Customers

The iconic building restoration and refurbishment had to include an intelligent WiFi solution that enhanced overall customer experience. The vibrant and friendly restaurant atmosphere required Secure, Fast, free WiFi for a diverse customer base, across multiple devices.

GoCloudWIFI delivered a cost effective, secure, family friendly solution. Customers can easily login via exiting social networks or a simple short form. The solution expands the restaurants social network presence quickly with Likes and Follows and provides the venue owner with a branded service including login page and landing pages.  The ability to leverage customer information enables the restaurant to match segmented audiences and deliver effective, targeted marketing campaigns.

The Outcome & Benefits to the Old Cop Shop

The Old Cop Shop now has the ability to enhance their customer experience with a free and secure WiFi, and provide regular updates, new menu items and current offers. Delivering this relevant information via WiFi dramatically improves their overall customer first impression experience and makes repeat visits more likely.

Access to real-time marketing enables The Old Cop Shop to send out personalised offers and vouchers at specific times via a personal e-shot, loyal and returning customers are encouraged to try a new dish on the menu and or are rewarded with special menu offers.

The social login process also means that the restaurant boosts engagement, likes and follows on their social media accounts.  Customers can opt to share a message to their wider social network which showcases The Old Cop Shop on popular social media platforms.

The Old Cop Shop splash page has also attracted sponsorship opportunities from third party suppliers and local support and community groups.

The end result for The Old Cop Shop is intelligent, secure, reliable WiFi that improves their overall customer experience.